No need to be baffled by the printing process!
Offset, serigraphy, rotary press typography, arm typography, hot gilding, lamination, crimping, repoussé, protective varnish, selective varnish… Here is just some of the vocabulary in the language of printing.
Some clients feel they can manage all of that, and the printer will be
the first to convince them that they can! But the printing trade is
complex and can lose clients either money or quality.
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